With more than a decade’s experience across industry, consultancy and agency, Roger Christie understands the importance of aligning social initiatives with organisational strategy to deliver better outcomes for clients and their customers. He has worked with a range of public and private sector organisations, combining data, technology and operational change to deliver practical business solutions.
Roger founded Propel to ensure all levels of organisations understand the potential on offer through the development and adoption of strategic social capabilities. While many other consultancies and agencies in the market focus on social media channel and campaign activities, he has demonstrated the value behind improving business performance through social capabilities aligned with organisation and customer needs.
Roger’s intimate knowledge of the changes impacting business strategy, process and measurement in the digital age has resulted in a focus on actionable customer intelligence over new digital channels and platforms. He’s advised boards and executive teams across government departments and ASX top ten corporations, and understands the challenges facing organisations looking to compete and remain viable in an increasingly competitive, discerning marketplace.
Since the introduction of social media, Roger has worked alongside clients in financial services, banking, government, technology, FMCG, professional services, insurance, travel & tourism, aviation, education, and not-for-profit sectors. These include the Australian Taxation Office, Commonwealth Bank, Westpac, IAG, Queensland Government, Suncorp Group, International Trade & Investment, IBM Australia & New Zealand, Telstra, Austrade, British Airways, CarsGuide and Baptist World Aid Australia.
A TEDx speaker, Roger is also an active industry figure: advising the Australian Institute of Company Directors; presenting at the Social Business conference, Digital Customer Care, Contact Center and Experience Forum, Digital Marketing in Banking & Financial Services and the Future of Social Media Congress; and with articles in BRW Magazine, the Sydney Morning Herald, Marketing Magazine and B&T Magazine. He is a former Director for the National Children’s & Youth Law Centre based in Sydney.