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Customer expectations have changed. Customer behaviours have changed. But organisations aren’t changing fast enough.

Your organisation is looking for more effective ways to understand, engage and satisfy customers. But unfamiliar, unproven social and digital channels mean the path ahead is unclear. How can you meet customer expectations, manage risk and deliver business outcomes in such a dynamic environment?

You need social capabilities.

Author: Roger Christie

Roger Christie is Founder and Managing Director of Propel. He understands the importance and value of a customer-centric approach to business, and has worked with a range of public and private sector organisations to help them leverage data, technology and operational change to deliver practical business solutions. Over the past decade, Roger has advised boards and executive teams across government departments and ASX top ten corporations, and understands the challenges facing organisations looking to excel and remain viable in an increasingly competitive, discerning marketplace. You can connect with Roger on LinkedIn and Twitter, and follow his thoughts on Medium.