PREVIEW
Propel
Executive Digital Trust Diagnostic
How does your leadership team compare to sector peers?
The Propel Digital Trust Framework
Signals
50 pts
Behaviours
50 pts
Trust Bands
Trust Bands provide a clear classification of digital leadership presence based on total audit score. Each band reflects a distinct level of visible trust-building activity and profile completeness.
0–19
Inhibited Trust
Clear barriers to digital trust, preventing key stakeholder engagement, influence and growth.
20–39
Latent Trust
Limited visible presence requiring foundational development across multiple categories.
40–59
Growing Trust
Emerging presence with clear development opportunities in either structural or behavioural dimensions.
60–79
Established Trust
Strong foundation with visible leadership signals and meaningful stakeholder engagement.
80–100
High Trust
Exceptional digital leadership presence with consistent, authentic engagement and comprehensive profile.
Sample Executive Comparison
Cohort Leader
??
Executive Name
CEO, Organisation
69
Established Trust
45K+
Followers2.0%
NER??
Executive Name
CEO, Organisation
65
Established Trust
53K+
Followers3.7%
NER??
Executive Name
CEO, Organisation
64
Established Trust
76K+
Followers1.8%
NER??
Executive Name
CEO, Organisation
57
Growing Trust
29K+
Followers4.5%
NERTrust Positioning Matrix
Leadership Visibility Models Identified
Benchmark
Executive A
Earned Authority
CEO-as-sense-maker. Authority is socially reinforced – community defends and contextualises on their behalf. Has earned the right to selective silence through sustained credibility.
Executive B
Broadcast Leader
Strong outbound engagement demonstrates capacity for two-way leadership. But stops short of closing the loop on their own platform. Untapped engagement capacity.
Executive C
Governance-First
CEO-as-institution, not individual. One-way signalling with high discipline. Strong with regulators and boards. Trust is assumed, not earned.
Executive D
Warm Voice, Unmet Expectations
Values-led, empathetic tone that signals closeness and care. But engagement behaviour creates a mismatch. When leaders sound close, stakeholders expect them to act close.
Sector-Wide Pattern Identified
Our diagnostic reveals consistent behavioural patterns across cohorts that create both risk exposure and differentiation opportunity. The full report includes evidence-based recommendations for closing trust gaps and capitalising on competitor weaknesses.
Full Diagnostic Includes
Individual Audits
Detailed 100-point assessment for each executive with evidence-based scoring rationales and verbatim content analysis.
Cohort Benchmarking
Comparative analysis across your leadership team and sector peers. Identify digital leaders, reputational risks, and differentiation opportunities.
Strategic Recommendations
Prioritised action plan with quick wins and long-term positioning strategies tailored to your organisation's context.
Executive Briefing
Presentation of findings by Propel Founder & Principal, Roger Christie, with Q&A for your leadership and Corporate Affairs teams.
