We help organisations get more from social media.
Are you happy with your current social media ROI? Are you seeing more risk or more reward from social media? Are you building trust with consumers via social media?
There’s many things you can do with social media, but what are the right things to do?
At Propel, we like to keep things simple and effective. That’s why we focus on the ‘3Ps’ of social media: pains, potential and performance.
We’ve helped our clients avoid awkward conversations with the Board, attract new customers, provide a better customer experience and demonstrate real ROI to executives. Want the same outcomes?
Get more from social media. Propel.
Talk to our team.
Roger Christie
Managing Director
For over a decade, federal, state and local government agencies, top ASX-listed businesses and progressive NGOs have trusted Roger Christie to help them get more from social media. By tackling the ‘3Ps’ of social media – pains, potential and performance – Roger has helped clients avoid risk, build high-performing teams and deliver tangible ROI. Contact Roger to see how you could benefit from his experience.
Social media case studies.
Government client unprepared to engage citizens online.
Social media case study: Government client unprepared to engage citizens on social media and meet CX targets. Client situation. Minister
Government agency needs social media buy-in from leaders.
Social media case study: Getting buy-in from leaders to invest in social media in a risk-averse government setting. Client situation.
Award-winning government social selling program.
Social media case study: Lack of social media skills and systems likely to undermine Minister’s public commitments. Client situation. Minister
CMO convinces leaders of social media value.
Social media case study: CMO needed to shift social media approach from ‘vanity’ to ‘value’ pre-merger. Client situation. Well-established content
Board: ‘Resolve social media risk or face shut down’
Social media case study: Bank CMO told by Board to resolve operational risks or face social media shutdown. Client situation.
Improper use of social media exposes NGO brand & staff to risk.
Social media case study: Improper use of social media exposes NGO to brand risk and puts staff lives in danger.
Government Comms team ‘out of touch’ with consumers.
Social media case study: Comms team ‘out of touch’ with consumers – facing brand and leadership credibility threats. Client situation.
Fearful leaders leave government agency ‘blind’ to citizen risks.
Social media case study: Government agency ‘blind’ to citizen risks due to executive fears around online engagement. Client situation. Government
Social media insights and resources.
The great social media distraction.
The $2.8 billion distraction. That’s the amount Asia-Pacific businesses spent on social media advertising last year. $2.8 billion dedicated largely
How social media intelligence will shape the future of government services.
We’re big believers in the opportunities social intelligence presents for customers and business alike. And there’s perhaps no greater potential
Are your customers suffering from ‘tinder-itis’?
I was recently involved in an industry roundtable looking at the role of bots and automation to improve customer experience.
How social media can deliver tangible returns for airlines.
SimpliFlying’s Airline Social Media Outlook 2017 reveals an intriguing disconnect between perceived business needs and the role of social. Respondents
To post or not to post: shifting the social media mindset.
In this second article in a three-part series we explore whether public servants should even bother with social media given
The forces stopping your business getting value from your social media plan.
Two opposing forces impact the value organisations get from social media. A recent industry survey on why social media is
How the ABC uses social media intelligence to shape services.
ABC Social Media Producer, Rod McGuinness has seen the best and worst social media has to offer. And despite his
Cambridge Analytica: lessons for boards and executives.
A few years ago we were working with an organisation keen to learn how publicly-available social data could be used
Technology projects: Tech is an enabler, but not the solution.
Avoid these common mistakes in technology projects. Working with a tech vendor on technology projects at any scale of implementation
Workforce of the future: Reactivate your staff on social media.
It’s getting harder to get cut-through with social media but your workforce of the future can't simply throw in the
Michelle Tucker: The role of social media in digital transformation.
Michelle Tucker is the former CMO of Oneflare – an online marketplace that connects customers with more than 90,000 businesses
Could your staff sue for social media negligence?
In early 2014, TV presenter Charlotte Dawson tragically took her own life following a long battle with depression. Contributing to
What is social capital worth to your business?
As the June 30 deadline approaches, Cricket Australia and the Australian Cricketers' Association appear no closer to resolving their ongoing
Simon Small: Consider the humans behind social data.
Simon Small is Director of Solutions, Support and Marketing at Lexer – an Australian technology business. Here he discusses the
Q&A: Assistance & Access Bill.
Q&A: What is the impact of the Assistance & Access Bill? The #aabill passed into Federal law last week and
Forget social media channels: build social media capability.
While the majority of industry focuses on building social media channels, the real opportunity lies in building social capability. This
Why ‘Propel’?
If you’ve ever had the privilege of naming something, you’ll know it can be a daunting task. Parents will eternally
Social media are…
The semantics of social media We have a new piece of furniture in the office. It’s not ergonomic. It’s not
The role of social for government: 5 lessons from our time with QGov.
Last month I was asked to speak to a group of 80 Queensland Government employees about the role of social
Our top customer service social media tips for success.
Social media is a constantly evolving environment. Interactions on private social media messaging have increased by 900% in the past
Government: How do you enhance citizen experience via social media?
Government services must align with citizen behaviours online. An industry colleague shared his friend’s recent customer experience with a large
Gerry Avalos: Negotiating social’s contribution to business.
Gerry Avalos is the Social Media Lead at IAG. As someone who has come down a non-traditional career path to
Why customer centricity drives business performance.
Earlier this month, Telstra announced its intent to allocate $3 billion over three years to improve the quality of its
What business can learn from Wetherspoons: you don’t need social media.
A major UK pub chain’s decision to throw in their social media efforts gave every social media sceptic the opportunity
Why social media customer service should matter to senior leaders.
I was discussing the value of social media customer service with author and leading authority on customer experience, Dan Gingiss,
Why social media intelligence could save you millions.
A $41.8 billion national challenge. Earlier this month, Federal Education Minister Simon Birmingham announced a range of VET FEE-HELP reforms
Why are you hiring social media staff?
We recently had a fascinating conversation with a client where we landed on a rarely thought of, but quite fundamental
Why organisations are building digital capability, not channels.
“We just need an Instagram account.” It wasn’t a statement I expected to hear from a senior client with many
What is a social media policy today?
What is a social media policy today? In Australia, social media has evolved so much over the past decade that
Repositioning the social media conversation.
It’s surreal to think Facebook, Twitter and LinkedIn didn’t even exist when Millennials came into existence. Yet, in just over
Why Grandma, Mercedes and 54,874 fans can’t crack the ‘social ceiling’.
Have you ever seen an industry figure present their organisation’s success story with social and thought to yourself: ‘This all
Melissa Bennett: Why agencies must get social media.
Melissa Bennett is the Director of Attraction, HR for the Department of Education (Queensland). Given her role, Mel is a
Top 10 tips to improve your social media customer service.
All business issues become social media issues. Earlier this week, ANZ Bank experienced an outage across its online banking platform.
What social media guidelines apply to public servants?
Having explored the reasons why it is worth the effort and investment, we now explore the legal perspective on public
Why your social media business strategy may be failing.
As I prepare to host tomorrow’s Social Media Monitoring, Measurement & ROI Forum in Sydney, I’ve been fortunate enough to
Tackling the ‘social ceiling’: nine drivers for social business success.
Tackling the ‘social ceiling’: nine drivers for social business success. Over the past five years, we've seen industry treat social like
Switching up the social media plan: people – not platforms.
While many industry commentators have criticised LUSH UK’s decision to mix up their social media plan by turning off branded
Employee advocacy: The truth about social media.
From problem child to prodigal son: the return of employee advocacy social media for business. If you’ve had a hand
Social media customer care: shiny object or silver bullet?
The commercial argument for social customer care. I’m a big advocate for social customer care. While the lion’s share of
Leigh Price: The best structure for social.
Leigh Price is Head of Social Media at Amicus Digital – a marketing technology business and finalist in last year’s Telstra
Digital Training: Equip your team with the right digital skills.
Does your team have the right mix of soft and hard digital skills? We’ve developed a practical digital training guide
Social media in the workplace: reactivating your staff on social.
Rightly or wrongly, it’s not an uncommon scenario. Perceptions of risk; internal capacity; skills gaps; general preparedness; and even scepticism
Workforce of the future: The digital knowledge your employees really need.
Learning digital skills does not guarantee effectiveness in the digital age. A client was recently asking how best to improve
What Trump’s Twitter ruling means for Australia’s public sector.
The recent Trump court ruling preventing him from blocking users lingers. Locally, the decision has raised three genuine concerns among Australian
Government Resource: Enhance citizen experience with social media.
Government social media teams: do your programs enhance citizen experience? A quick scan of LinkedIn shows well over 10,000 Australian
What makes a ‘business of tomorrow’?
Four years ago I left the comfort of a secure, global agency to pursue a path unknown and, to a
Social media resource: Unlock your social customer service potential.
Social media is constantly evolving, and your ability to provide effective social media customer service must evolve with it. With
Propel and the Department of Premier & Cabinet win industry innovation award.
At the recent Australian Regional Development Conference, Propel and the New South Wales Department of Premier & Cabinet were awarded
Miri Rodriguez: Driving operational change with social customer data.
Miri Rodriguez is a Storyteller within the IT Showcase team at Microsoft in the US. But storytelling isn’t content marketing
How Transport NSW changed internal perceptions of social media.
Propel’s Expert Series launches with Louise Vansleve – the recently appointed social lead at Transport for New South Wales –