While LinkedIn's potential is vast, does your organisation struggle to move beyond basic profiles and sporadic engagement to achieve consistent, measurable business results? The critical gap often lies in empowering every team member with the foundational knowledge and confidence to leverage LinkedIn strategically.

Without clear guidance, your organisations risk:

• Missing key information or relationship opportunities.

• Inconsistent or off-brand messaging from employees.

• Unleveraged potential in talent attraction and industry influence.

• Reputational damage due to a lack of understanding of platform nuances.

• Wasting precious time and energy on ineffective online activities.

How do you equip your people to transform individual profiles into a cohesive, amplified organisational brand, mitigating risk and seizing every opportunity? 

Introducing the LinkedIn™ Accelerator program, a meticulously designed, expert-led training initiative by global LinkedIn authority and Propel Managing Director, Roger Christie . This program is your organisation's essential investment in building a core, confident, and competent digital workforce . It systematically empowers your team to move beyond passive presence, enabling them to leverage LinkedIn's full strategic power for genuine business growth and amplified reputation. 

By the end of this program, your team will not only understand the true power of LinkedIn, they’ll also possess a host of practical skills and ideas they can implement – straight away – to create new opportunities for them personally and for your organisation as a whole.

Beyond individual networking, LinkedIn is the ultimate business ecosystem where human connection directly translates to commercial advantage. With well over a billion professionals worldwide , it uniquely interweaves individual expertise with corporate objectives, creating powerful pathways from personal engagement to profound institutional conversions . 

• Talent Acquisition Catalyst: Your team's LinkedIn presence is the primary digital gateway for potential candidates seeking to understand your culture and vision . Empowering them creates a compelling employer brand that attracts and retains the best . 
• Brand Amplification & Authentic Thought Leadership: LinkedIn organically surfaces individual posts significantly more often than Company Page posts (over 30x more often) . By activating your team, you decentralize your brand's narrative, fostering authentic thought leadership that resonates far more powerfully than corporate channels alone . Human stories generate 7.5x more engagement than corporate scripts . 
• Precision Market Engagement: With the right knowledge of the algorithm, LinkedIn allows for an incredibly efficient and effective approach to reaching the right audiences at the opportune moment, providing unparalleled cut-through in a crowded digital landscape . 
• Leveraging Existing Assets: This immense power is available to your employees for free . The key is unlocking its strategic value through structured training and guidance.

The LinkedIn Accelerator delivers demonstrable value, directly addressing key objectives for L&D, Communications, and Transformation leaders:

• Enhanced Employer Branding & Talent Attraction: Your team will project a compelling and authentic image, significantly improving your ability to attract and engage top-tier candidates.
• Amplified Organisational Message: By empowering employees to share insights in their own voice and style, your corporate messages achieve greater reach, trust, and engagement than traditional company page efforts alone.
• Strategic Capability Development: Foster a digitally fluent workforce, equipped with actionable strategies to leverage professional networks for organisational gain.
• Proactive Risk Mitigation: Reduce exposure to reputational risks often associated with social media by ensuring your team operates with a deep understanding of platform nuances and best practices.
• Deeper Market Intelligence: An engaged team on LinkedIn builds relationships that open doors and provides access to the best minds from around the professional world.
• Scalable Model: Move beyond "force-feeding" corporate content. This program cultivates a sustainable model where authentic individual participation organically reinforces your organisational narrative.

“This program is first rate, so thank you. And that's the feedback I'm getting from others, too.”  

"Thank you for that – it was one of the most useful and intentional sessions I have ever watched. I'm off to put a plan around my LinkedIn profile right now!"  

"Thanks Roge, yesterday was brilliant. I have you pencilled in for a repeat next June to keep building on our skills."  

"It was an invaluable session and I’ve had 'warmth over competence' in my head ever since. And, not coincidentally, had two of my highest engaging posts shortly afterwards!"  

"Easy to understand. Great instructions, examples and actions as you go. The actions are small and build upon each other, which makes me feel like I am getting value and making improvements straight away.”  

"Easy to understand. Great instructions, examples and actions as you go. The actions are small and build upon each other, which makes me feel like I am getting value and making improvements straight away.”  

“I only met you and engaged with your business recently - super impressed with your insights, ability to read where the customer is ‘at’ and care for quality outputs. Keep it up, Roger.”  

"There's no one better placed to help us in this space."  

“An excellent session that has triggered lots of discussion since amongst my colleagues. The concepts discussed are clear, insightful and easy to implement in your own social media strategy. I shall certainly be changing the way I think about a few things.”

“This program is first rate, so thank you. And that's the feedback I'm getting from others, too.”  

“An excellent session that has triggered lots of discussion since amongst my colleagues. The concepts discussed are clear, insightful and easy to implement in your own social media strategy. I shall certainly be changing the way I think about a few things.”

“Thank you again for this morning’s session. The time with you was gold.”