Leadership trust is the layer beneath brand reputation.
Most organisations are investing in one without measuring the other.
Propel closes that gap β so you can see where trust is strong, where you're exposed, and whether the needle is shifting.
Reputation advisory.
We are a Sydney-based advisory firm that helps leaders earn, scale, and leverage trust online.
We make leadership trust visible and measurable.
Then we help you strengthen and scale it.
Signals create expectation. Behaviours confirm trust.
Most organisations invest in executive visibility. Few have evidence of whether that visibility is translating into credibility β or whether the gap between what leaders signal and how they actually show up is creating risk that no one can see or manage.
Most reputation measurement tools work at the brand level. The Trust Diagnostic works at the individual level β where stakeholder decisions are actually made. We assess how your leaders are experienced online, benchmark them against peers, and give you a clear picture you can act on, report against, and track over time. From there, we work with organisations to define the behaviours that matter, build the systems to support them, and create the governance conditions for trust to scale.
Benchmark where leadership trust sits today β a baseline you can track over time.
Assess how your leaders compare against peers β and find where you have an edge.
Decide where to invest, what to address, and how to shift the needle.
Stakeholders don't wait for an introduction. They search first.
Before any meeting, pitch, or conversation, executives are being assessed through search and AI tools that draw from a small number of high-authority sources. What those sources show β or don't show β shapes the first impression.
Leadership trust is being formed whether your leaders are participating or not. The question is whether you're shaping it or leaving it to chance.
Leadership trust. Something you can see, measure, manage, and scale.
Mid-to-large organisations where trust in leadership directly impacts growth, reputation and valuation.
Private and public sectors. The people who understand this challenge β and the leaders who must act.
Private and public sectors β where leadership credibility affects valuation, regulatory standing, or competitive position.
Corporate Affairs, Communications, and People leaders who need evidence β and the C-suite and boards who must act on it.
Trusted by leaders across sectors.
Do you know where your leadership trust actually sits?
Most organisations start with a diagnostic. It gives you a clear picture before you decide what comes next.
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