23. Antoinette Lattouf | How leaders can use social media to help others be seen and heard online

Season #3 Episode #23

I'm joined by Antoinette Lattouf, broadcaster, columnist and author. Together we explore how leaders can use social media to help others be seen and heard online.


The common criticism of social media is that too often it's just all 'me, me, me', whether it's advice or a humble brag or simply self-indulgent stories designed to give the author a moment of celebrity. And sadly, this is one of the main reasons why so many leaders choose to avoid social media themselves, opting out of the seemingly 'global vanity project' it can at times appear to be.


When good leaders aren't seen or heard online, when diverse and different voices are lost, that has a real trickle down effect. As the saying goes, 'You can't be what you can't see'. And this is equally true on social media. When leaders stay quiet and leave social media to the loudest voices, we're less likely to see and hear the wonderfully rich and diverse stories.


Social media should be about sharing the stories that often aren't heard on other and leaders can change this reality. So I'm thrilled to to continue the conversation with Antoinette Lattouf - someone who understands this challenge, this reality better than most. Alongside many other achievements, Antoinette is a broadcaster, columnist, author of 'How to Lose Friends and Influence White People', and co-founder of Media Diversity Australia, which is a great example of how she uses her own voice and influence to help others get heard.


YOUR DIGITAL REPUTATION PROGRAM:

Whether youā€™re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.


For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie


YOUR DIGITAL REPUTATION NEWSLETTER:

And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe


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