22. Matthew Abbott | Why are so many leaders silent online?

In this episode, Roger Christie is joined by Matthew Abbott, Corporate Affairs Director and ex advisor to Zip Co and ASIC to get to the bottom of why almost 85% of the ASX 200 CEOs are either inactive or ineffective on LinkedIn. It’s a big number, 85%.

This is one of the key findings in our recent ‘Digital Reputation Report‘, where we analysed the LinkedIn activities of all CEOs from the ASX200 – Australia’s 200 largest listed organisations by market cap. 

So why is this happening? What's missing in the narrative around executive use of social media that means so many still choose to stay silent and what could be done to build confidence, capability, and activity among key leaders across the country.

Together Matthew and Roger unpack the report, explore the reasons why we see such low levels of digital reputation participation, and most importantly, discuss how we can change this current state to hear more from our best leaders. 

YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.

For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie

YOUR DIGITAL REPUTATION NEWSLETTER:

And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe

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