20. Matt Jones, Four Pillars Gin | Leaders: You are your brand

Roger Christie is joined by Co-Founder and Brand Director at Four Pillars Gin, Matt Jones. Together they discuss this reality for leaders today: you are your brand. When you show up, when you engage, your brand thrives.

In our digital world, your choices and actions as a leader have the potential to undermine organisational, brand and reputation, but they can also be the very things that truly bring it to life that unlock its potential.

So what does it take to get it right? What does it look like when a leader is or embodies the brand? And how can you translate that alignment, that symmetry into your choices and actions online?

Matt is someone who deeply understands brand, deeply understands his role as a leader and together with his co-founders has made a gin crowned the world's best - two years in a row. We hope you enjoy the conversation and Matt's perspective and wisdom on the topic.

YOUR DIGITAL REPUTATION PROGRAM:

Whether you’re an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.

For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristie

YOUR DIGITAL REPUTATION NEWSLETTER:

And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe

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